Restaurants continuously face challenges, whether it’s appealing to new customers or trying to keep up with the competition. Running a restaurant is becoming more challenging, especially since customers are starting to shift how and where they spend their money. The rapidly changing food industry and growing market competition means that restaurant owners have to look towards new and innovative ways to attract new customers. This is where use of the electronic menu comes in. Those restaurants who are still reluctant to use digital signage should read the following ways in which using an electronic menu can increase the ROI of a restaurant.
Raising Revenue Per Square Foot
To raise the revenue per square foot of the electronic menu being used, restaurants need to focus on up-sell, cross-sell and revisits by customers. Measuring the impact on all three of these elements is vital to business growth for restaurants regardless of their size. To achieve this, the design of electronic menus should be focused on increasing sales by promoting menu items. Restaurants also have a responsibility of providing customers with the information they need on menu items, such as calories etc. At the end of the day, the main focus should be to enhance the customer’s experience.
Increasing Add-On Sales
Emphasizing on value offers is a great way for restaurants to increase their sales. This is oftentimes an area that goes overlooked and can easily lead to significant revenue loss. Gone are the days when customers at a restaurant were asked, “would you like fries with that”. Nowadays, an electronic menu can be programmed to display those add-ons that go well with certain items on the menu. When it comes to add-ons, letting the customers know about their options before they order can lead to more sales of items that otherwise go unnoticed. An electronic menu is an effective way to feature and promote new premium items, positively influence the customer and possibly change their purchase decision.
Brand Recognition Value
By far, the greatest challenge faced by restaurant owners is the ability to get customers through the door. With the growing number of restaurants popping up almost every day, attracting customers has become far more challenging than ever. This is where the use of digital signage can prove to be extremely useful for businesses looking to attract new customers towards their brand. An attractive electronic menu is a great way to showcase premium items on the menu, display daily specials, and promote upcoming discounts that the customer can take advantage of. While utilizing traditional social media to pique the interest of customers online, integrating the electronic menu board can result in a solid marketing solution. By using relevant promotional content that’s executed in a timely manner, restaurants can attract more customers and trigger incremental purchases more effectively, while keeping the costs of marketing down.
So, these were the top three ways in which restaurants can increase their ROI with the use of electronic menu boards.